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Consulting & Strategy
AXIS provides
its clients with a proven process to develop a Customer Relationship
Marketing program. The foundation of which lies in planning against the
business objectives:
- Business Model: identify the client’s business
objectives and the requirements of the end-users
- Logical Model: define the data transformations
that are required and establish a database schema that ensures
efficient querying and analysis
- Product Integration: define the software tools
required to assemble the data, query the data, and analyze the results
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