|
|
|
Program Execution
- Establish the marketing objectives – acquisition / retention / cross-selling / etc.
- Profile your targets with segmentation and modeling information
- Identify your customer base and establish selection criteria
- Create (GroundZero™) database for the Campaign – key drivers are selection criteria
- Create Communication Strategies (segmentation / customer specific) and implement campaigns
- Track and Measure responses either implicit or explicit Customer Service
-
-
-
-
-
-
-
-
-
-
|
|
|
