Michael E. Booth    President

Mike’s experience lies in marketing database design and Direct Marketing execution. Most recently developing a scalable loyalty management tool for both desk top and server applications. Among the programs Mike has helped to develop and manage: a “Frequent Sellers’ Program” for US based Bose Corporation that rewards top producers in high-end consumer electronics across North America for selling their full range of music and speaker systems; an enrollment program supporting the Pharma Answers 1-800 help-line service on behalf of Pharma Plus; a prospect acquisition program for Campbell’s FoodService which collects detailed information on Canada’s prepared food retail sector; and a prospect acquisition program for BMG Music Canada which collected information on music preferences among purchasers of BMG -controlled labels.

Mike is also the President of DMW & Associates, a marketing services firm specializing in event management, loyalty program management, contest management and collation/fulfillment. DMW developed a reputation for operational excellence and client service, supported by advanced client/server technology. Prior to starting up DMW, Mike was a senior account manager at Rogers Group Sponsorship Marketing Inc. where he managed sponsorship initiatives on behalf of clients such as Effem Foods, and Amstel Brewery.

Mike is an urban planning graduate (Honours BES, 1980) from the University of Waterloo.