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GroundZero™ Database Development
AXIS specializes in the development of GroundZero™ marketing databases.
What is a GroundZero™ database?
- Implementations where the database is developed using both internal
and external information sources specific to the marketing
information needs.
Why is this unique?
- Typically direct marketing providers are polarized, focused either
on enterprise scale statistical database “tools” (one size fits all)
or stand alone disparate services/products
What are the disciplines that support GroundZero™ database development?
- Understand and Document the Business Model:
What is the “need to know” information about customers / prospects that
will satisfy the business / marketing objectives?
Identify the selection criteria for lists
Provide the tools to merge / purge multiple sources of data
- Design and Development Database:
Write functional specifications
Map data structures and table relationships
Assemble the data; query the data; analyze the results
- Test, Implement and Maintain
- Establish Data Integrity - Data Sources
Proprietary AddressAxis™ formatting software
Master delivery series address validation / correction
Selection and application of “best of breed” software
- Incorporate feedback from Campaign - Management / Tracking / Reporting
- Ability to enrich and refine marketing database with usable customer prospect information
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