...TAKE YOUR DATABASE FULL OF NAMES AND SHOW YOU WHICH CONTACTS ARE WARM OR COLD
Database Management & Hygiene
The ability to accurately identify and link records that exhibit sufficient similarity is paramount to the success of marketing programs – B2B and B2C. AXIS will make your database work for you.
...IMPLEMENT A REBATE OR LOYALTY PROGRAM USING BEST PRACTICES
Revenue-driving rebate programs
Consumer rebate programs are a great way to boost sales, but what is often overlooked is the back-end rebate fulfillment process. AXIS knows this is instrumental for securing recurring and loyal customers, and has the proven experience to make it happen.
...HELP YOU WITH YOUR BIG IDEA FOR AN APP WHEN YOU DON’T KNOW WHERE TO START
Web-enabled application design and development
Leveraging our advanced web development skills, AXIS provides custom applications that link to our customers’ consumer-centric databases. Our engagement methodology ensures that all customer user requirements are captured during business and technical planning sessions.
...DEVELOP YOUR CONTEST EVEN IF YOU DON’T KNOW ABOUT RULES AND REGULATIONS
Strategic contest launch & management
AXIS has executed hundreds of contests and is an industry leader in the contest space. Let us help you plan and execute a hassle-free program from top to bottom. Not only can we assume responsibility for all essential contest management services, we can ensure regulatory compliance handle virtually all types of entries and help maximize ROI by capturing all pertinent consumer information.
LET’S MAKE IT HAPPEN
Get your name out there in a way that’s right for you
We take all your messy data and ideas and we clean it up, manage it and produce outstanding results! We are the implementation arm to our customers' creative focus.
Take a look at some of our latest work to see how we took these customers from 0 to 60.
With the version of SAP BusinessObjects Data Quality Management for SAP solutions, you can maximize the value of your organization's investment in SAP solutions. A leader in data quality software, SAP BusinessObjects offers you a solution that seamlessly integrates data quality directly into SAP applications -and helps your users ensure that only accurate information enters your systems. In addition, by offering implementation from a single point of configuration, the software reduces total cost of ownership. It also provides you with global data processing abilities and the flexibility to tailor customer-specific business rules.
Our strategic intent is to help people find better ways to do great work — by constantly leading in document technologies, products and services that improve our customers' work processes and business results.
Data is the linchpin of business. It underlies every business decision, customer relationship, and business investment. Because data guides the agile enterprise, it must be accurate, consistent, and in “peak-condition.”
Trillium Software System®
Enterprise data quality ensures that accurate, consistent, current, and complete information is always available to drive higher productivity, decrease costs, increase revenues and improve return-on-investment. Designed to enable Total Data Quality, the Trillium Software System helps companies create and maintain “peak-condition” information “fit-for-business-purpose” regardless of however, wherever, and whenever data enters the organization.
Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software.
Zoho CRM is their flagship service and has won many awards such as the 2012 CRM Magazine Market Leader Award. The application gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency and reduce costs with the right answers, right now. With Zoho, you focus on your business while making your business more productive.
With over 10 million users worldwide, Zoho's 25+ products aid your sales and marketing, support and collaboration, finance and recruitment needs - letting you focus only on your business.
(An operating unit of AXIS Database Marketing Group Inc.)
AXIS Database Marketing Group Inc. (AXIS), adheres to the privacy recommendations as set-out by the Canadian Marketing Association (CMA – www.the-cma.org), the Federal privacy laws (the Privacy Act and the Personal Information Protection and Electronic Documents Act) and any applicable Provincial Statutes enacted as of January 1, 2004. All enquiries regarding privacy issues and access to consumer and client data maintained and stored by AXIS should be referred to our Privacy Officer:
Michael E. Booth
Privacy Officer — AXIS Database Marketing Group Inc.
There are 2 broad categories we are concerned with when managing the consumer and business data entrusted to us by our Clients:
Confidentiality of Client Data
Right of a Client’s Customer to Access/Manage Their Personal Data
1. CONFIDENTIALITY OF CLIENT DATA
Client data files that are entrusted to AXIS are absolutely confidential. Client data files are the exclusive property of each AXIS Client. Unless we have an explicit instruction to do so by the Client, we do not rent, trade or otherwise provide Client data file(s) in "electronic" or "printed" copy to any of our other clients nor to any third party - individual, company or organization.
Master Files Maintained for "List Rental" or "Trade"
If we maintain a Master File on behalf of a Client for the specific purpose of renting or trading names we do so only on direct instruction from the Client or a list manager who the Client has designated as their representative. Such direction to be in written format only. If a Client wishes us to maintain such a file for "List Rental" or "Trade" purposes it is the responsibility of the Client to ensure that each of the contacts on the list has consented to be on the list for the purpose(s) intended as detailed in the Federal Act, Personal Information Protection and Electronic Documents Act covering the collection, use and disclosure of personal information.
Where we process Client data, we may retain Client data on our system for up to three weeks and include this data in our regular backup procedures. This is a safeguard against incidents such as, a courier loosing the data we have shipped to a Client or data corruption on the transfer medium due to circumstances beyond our control. Client backup data is accessible by Senior AXIS staff only.
Where we host Client databases, we provide daily back up of the data, processing back up files each evening at close of business.
Excluding "No Mail" Records From Mailings/Telemarketing Programs
We encourage all our Clients to respect the code of ethics drafted by the CMA with particular emphasis on requests from people who indicate that they do not want to receive unsolicited mail.
Three steps we recommend to our Clients are:
Use the CMA "No Mail" file as a kill file for prospect mailings. This file comprises people who have contacted CMA with the request that they not receive unsolicited mail. The CMA also maintains a "No Telemarketing" file and we also advise that telemarketers use it as a kill file.
Maintain, in-house, a list of people who have asked you that their names not be traded or rented to other organizations. Offer your customers the opportunity to opt out of future communications within each executed program. AXIS believes that exclusion of people who do not want to receive mail is both a matter of respect for privacy (and the law as of January 1, 2004) and good business practice.
Clients should not want to mail to people who will not respond and who may contact you or the CMA.
2. RIGHT OF A CLIENT'S CUSTOMER TO ACCESS/MANAGE THEIR PERSONAL DATA
AXIS adheres to the 10 Privacy Principals inherent in the both Federal and Provincial privacy legislation which takes effect as of January 1, 2004. These principals are as follows:
Accountability – Every business is responsible for personal information under its control and is required to designate a "Privacy Officer" who is accountable for compliance with Federal and Provincial Privacy Legislation.
Michael E. Booth
AXIS Database Marketing Group Inc.
A-1331 Crestlawn Drive
Canada L4W 2P9
Tel: 416 503-3210 ext: 204
Fax: 416 503-1665
Email: Privacy Officer
Identifying Purpose – Each time a request is made for "Personal Information" the purpose(s) for which the information will be used must be clearly identified. AXIS recommends the use of a clear Disclosure Statement and method for acceptance or rejection of the purpose(s) in close proximity to the location where the customers' personal information is collected.
Consent – Consumers must be knowledgeable and provide consent for the collection, use and/or disclosure of personal information. Note: See Point 2 immediately above.
Limiting Collection – Personal information collected under the prevailing Privacy Legislation will only be used for the original purpose(s) identified at the time it was collected. Note: AXIS will not recommend a Client use a customer's personal information for marketing initiatives not permitted under the terms of the original consent process.
Limiting Use, Disclosure and Retention – Personal information collected will never be used or disclosed for anything other than that for which the customer consented. Personal information no longer required as per the original consent will be deleted.
Accuracy – AXIS strives to ensure that personal information managed on behalf of its Clients is as accurate, complete and up-to-date as possible.
Safeguards – AXIS provides industry standard data safeguards for all personal information entrusted to our management. Note: AXIS deploys a robust external firewall to ensure our systems are adequately protected from unauthorized access. AXIS also provides complete daily system back-up. These tapes are stored off site in a secure location each evening.
Openness – Through our Privacy Officer, information specific to our policies and practices concerning the management of customer information is accessible.
Individual Access – With Client consent, Client customers can contact the AXIS Privacy Officer directly about existence, use and disclosure of their Personal Information stored on-site. An individual will be able to access the personal information, have it amended if required or have the personal information deleted from future marketing programs.
Challenging Compliance – Should a Clients customer have concerns about their Personal Information managed by AXIS as detailed in the above Principals, they can present their concerns regarding their Personal Information to the AXIS Privacy Officer and expect to have their concerns dealt with in an expedient manner including access the personal information, have it amended if required or have the personal information deleted from future marketing programs.